AbstractFollowing a review of literature regarding autobiographical memories, retrieval-induced forgetting, and emotion relative to memory, a theory is devised to find solutions to the questions: How do we conceptualize; what does it mean to conceptualize; and how is memory retrieval possible? Feeling generalization is a universal system of thinking which postulates that which we conceive and retrieve is feeling upon which we conceptualize to conceptions in accord to the moment of arousal. The world of the individual, as its capacity to know, is defined by how the individual attributes the moment’s particulars to feeling; or by its concern. An individual’s interpretation of stimuli is restricted by the moment whereby the individual is found to exist consciously. The arousal of a moment follows a presupposed anticipatory knowing whereby the presence of arousal signifies an inconsistency in the anticipation of our knowing. Thereby, feeling is conceptualized to amend the contextual understanding where it becomes calibrated with our knowing. This means that, once again, conceptions are the intellectualization of feeling relative to the moment and our understanding. Furthermore, an individual can change that which causes arousal by conceptualizing. The individual strives to keep its world uniformly colored and familiar where inconsistencies in color or unfamiliarity are appropriated to what is momentarily understood. If an individual were to realize or accept these aforementioned principles, it would have greater control over its life in so far as that which affects it.