| dc.description.abstract | The Covid-19 pandemic brought with it serious questions concerning the communication strategies, that tended to differ between countries, as well as how they opted to share or show their uncertainty of the virus. Norway, has in later time, been praised for their uncertainty communication of Covid-19, whilst Sweden has been criticised for omitting uncertainty form their communication. This thesis further explores these two claims by researching what role uncertainty played in the Scandinavian countries’ communication. In addition, the thesis will see to what extent the communication strategies concerning uncertainty differs between Norway, Denmark and Sweden. The methods used for the analysis are the three unobstructive methods of quantitative and qualitative content analysis, as well as a comparative and historical research method that will be central throughout all elements of the analysis and discussion. These methods have been chosen as I believe they together provide elements and insights into the uncertainty communication of the Scandinavian countries. This thesis argues that the three Scandinavian countries have mainly used indirect ways of communicating their uncertainty, with a few additions of direct uncertainty as well as explicit use of the concept. Furthermore, it argues that the praise given to Norway for their communication was well rooted. As for Sweden and their communication, the thesis argues that they had not fully omitted uncertainty from their communication strategy, and thereby contest the claim of earlier research. When it comes to Denmark, they did not excel in their uncertainty communication, but they communicated it more than Sweden, and is thereby placed somewhere in-between the two other countries. | eng |