Nordvision in today’s media landscape

Abstract

This thesis looks closer at how the Nordic public service companies are working together through the Nordvision collaboration in a time of an increasingly competitive media landscape. The study's findings are measured up against a 5-factor theoretical framework to understand how the public service media companies are maintaining their relevance and competitiveness. The data are gathered using a mixed-method approach combining elite interviews of personnel working closely with Nordvision and document analysis of Nordvision yearly reports. An emphasis is put on the drama genre to limit the scope of the thesis. The thesis shows that the Nordic public service companies become stronger by working together through Nordvision. This accomplishment is especially achieved by co-producing content and sharing it.