Now showing items 1-1 of 1

  • Parviero, Riccardo; Hellton, Kristoffer Herland; Haug, Ola; Engø-Monsen, Kenth; Rognebakke, Hanne Therese Wist; Canright, Geoffrey; Frigessi, Arnoldo; Scheel, Ida (Journal article / Tidsskriftartikkel / PublishedVersion; Peer reviewed, 2022)
    Understanding the spreading process of new products provides valuable knowledge that can be used for effective marketing. The ability to make early prediction of success or failure is a great advantage in innovation ...