Browsing Medievitenskap by Author "Valcheva, Mariya"
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Key drivers of customer value : a business model analysis of VG Nett, Dagbladet.no, and Nettavisen Valcheva, Mariya (Master thesis / Masteroppgave, 2011)The research intent of this thesis was to explore the main drivers of customer value in the context of the three biggest online newspapers in Norway, respectively VG Nett, Dagbladet.no, and Nettavisen. The aspect of customer ...