Browsing Medievitenskap by Author "Kawecka, Aleksandra Anna"
Now showing items 1-1 of 1
-
Product placement in relation to place branding on Norwegian commercial TV – The example of reality show Hellstrøm rydder opp - hjemme .Restricted Access Kawecka, Aleksandra Anna (Master thesis / Masteroppgave, 2014)Product placement is a combination of advertising and publicity. Its objective is to generate positive associations towards brand, with hope for a positive shift in brand attitude. Product placement has become a significant ...