| dc.description.abstract | Sex is a complex human behavior that involves not only physical pleasure and procreation, but also emotional connections, psychological effects, and the fulfillment of desires and fantasies. The porn industry has long leveraged technological advancements to shape societal views on sexual behavior and expectations. However, in the realm of selling pornographic content today, creating an online persona and branding the self is just as significant as it is on other social media platforms. It plays a crucial role in gaining a micro-celebrity status and amassing a dedicated following. OnlyFans, as a distinct online platform, combines authenticity, expertise, and entertainment to sell sexual content, with the personal connection between creators and subscribers being its primary appeal. This shift toward a more personal and interactive form of pornography allows fans to engage with creators and participate in crafting their own sexual fantasies. Content creators on OnlyFans employ strategies reminiscent of mainstream media, including social media platforms like Instagram and Facebook, and entertainment platforms like Netflix and HBO. They also utilize techniques akin to influencer marketing and reality TV production strategies. This study comprehensively analyze how OnlyFans content creators develop their online personas, interact with subscribers, and how these interactions reflect broader cultural attitudes towards pornography, technology, and sexualized media in the 21st century. The objectives of this study are to explore the branding strategies and persona-building tactics used by OnlyFans content creators, examine their engagement strategies to foster intimacy with subscribers, and understand the larger cultural attitudes and industry context surrounding OnlyFans. Furthermore, this research investigates the impact of OnlyFans on sexual behavior and the formation of online relationships in the digital age. | eng |