When designing webpages for e – commerce it is benefitial to have the users in mind. Users act differently according to their previous experiences with the web. Trying to find out what kind of common denominators users of different levels of experience have, and how one should design webpages accordingly, is essential to success on the web.
What kind of rules are applicable to e – commerce webdesign ? Is there a difference between novice and expert users in how they cope with bad design ? These are the key issues this thesis will discuss.
An in-dept study of the actions of 8 users was conducted using videoshooting during the testing of 4 webpages.
The previous works of Jackob Nielsen and Dreyfus & Dreyfus are the main foundation of this thesis.