This thesis is about the norwegian broadcaster NRK and their activities on the world wide web. NRK presented their web strategy to the organisation as a means to gather experience with interactivity, before staring with interactive television.
www.nrk.no was not particularly interactive when I started my work for Newton, NRKs popular science program for children, in the year 2000. I made several interactive prototypes for them, but it was impossible to publish them with NRKs web publication system. The quiz, the final prototype, was eventually published on a separate web server by the department responsible for the development of the web system.
The web department get first hand experience with interactivity, but the television making departments are not affected in the same way. Their experience with interactivity is limited, and that is a problem as they are going to produce interactive television, when it is introduced.
NRK is still living in a typical broadcasting world, where user response is rare.
It is unclear whether NRK intend to replace www.nrk.no with interactive television.
Internet seems the natural choice as the return channel in interactive television, and viewers without internet access must get it. The question is whether there is a need for interactive television in addition to internet.