As a result of mass immigration, Norway has increasingly become a more diverse society. Recognizing that museums can play a role in social activism, both the Norwegian government and the Arts Council have encouraged museums to work with cultural diversity. However, diversity is not reflected in the average museum visitor, and the impact that museum programs can play is greatly reduced. This thesis aims to examine the particular role that multicultural-themed events play in reaching different segments of the public. Through three case studies at three different museums, I will examine how museums are using events to draw in people who are not typical museum visitors. I will also discuss the challenges museums face in working with diversity, as well as argue why museums should continue to actively work with social justice and social activism.