This thesis is an exploration of transitions towards a more sustainable fashion industry with a cross-disciplinary project involving Norwegian fashion brand Haik With Us. Together we created a research product that is 10 sweaters with textile QR codes, that are connected to a digital platform. The sweaters were sold in an experimental way where the owners set their own price. After six months we interviewed the ten owners to understand what connection they have to the sweater and how they used the QR codes. These interviews opened up a lot of reflections about what ownership of clothing is and a wide exploration of what values and attachment the owners have to the design after the point of consumption. This design is a local solution grounded in the fashion industry, where a local brand and a local community of owners are involved. The chosen method for this thesis is Transition Design, that gives a framework for working toward change and new ways of designing.