This thesis investigates the figure of the ‘Ecologically Noble Savage’ as employed by Greenpeace and UN in the report Our Common Future (1987). In this thesis, this figure is understood as a re-articulation of the older figure of the Noble Savage from European anthropological and cultural history. Greenpeace and the UN bring this figure into a modern context of environmentalism thereby creating the ‘Ecologically Noble Savage’. The thesis also shows how this new figure relies on and reproduces features of its older version. The thesis is informed by the work of the social anthropologist Vassos Argyrou in The Logic of Environmentalism (2005). This book explores the evolution of environmentalism and concurrent shifts in worldviews and perspectives as reflected in various writings by environmentalists, including Greenpeace and Our Common Future. The analysis is informed by and applies the political theory of Ernesto Laclau and Chantal Mouffe as outlined in their seminal work Hegemony and Socialist Strategy (1985). Within this theoretical framework, the thesis investigates how Greenpeace and Our Common Future textually construct the Ecologically Noble Savage as an element of their hegemonic articulations of environmentalism and what function this figure serves in these articulations. Thus, the thesis aims to expand upon Argyrou’s analysis through the application of Laclau and Mouffe’s theory.