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dc.date.accessioned2018-11-27T13:32:38Z
dc.date.available2018-11-27T13:32:38Z
dc.date.created2018-06-22T22:03:10Z
dc.date.issued2018
dc.identifier.citationPandey, Sumit . Entangling, Oscillating, Frilux-ing: Branding the art of design. Proceedings of DRS 2018 International Conference: Catalyst. 2018, 3048-3064 Design Research Society
dc.identifier.urihttp://hdl.handle.net/10852/65659
dc.description.abstractRecent strategic design and management discourse has identified gaps in the current framing of design for organisations, specifically highlighting a lack of discussions related to emergent design cultures and calling for a strategic framing of the art of design. Connecting and expanding these conceptual discussions with reflections from practice-based research through design, we seek to further the understanding of how design can be strategically translated into organisations. Drawing parallels between a strategic framing of design, and brands as enacted or manifested strategy, we present reflections from a design process of branding the strategic art of design for an academic research library. The outcome of our process was an overarching brand called Frilux, that manifested the strategic design approach at the library. Specifically, we propose that design can be framed strategically in an entanglement of organisational and design practices and mind-sets. Further, we suggest, this framing should be manifested across design outcomes that oscillate between intangible outcomes like strategic guidelines and values, to tangible outcomes like visual symbols and artefacts.en_US
dc.languageEN
dc.publisherDesign Research Society
dc.relation.ispartofProceedings of DRS 2018 International Conference: Catalyst.
dc.relation.ispartofseriesProceedings of DRS 2016 International Conference: Future–Focused Thinking 50th Anniversary International Conference Brighton UK
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.titleEntangling, Oscillating, Frilux-ing: Branding the art of designen_US
dc.title.alternativeENEngelskEnglishEntangling, Oscillating, Frilux-ing: Branding the art of design
dc.typeChapteren_US
dc.creator.authorPandey, Sumit
cristin.unitcode185,15,5,90
cristin.unitnameDigitalisering og Entreprenørskap
cristin.ispublishedtrue
cristin.fulltextoriginal
dc.identifier.cristin1593401
dc.identifier.bibliographiccitationinfo:ofi/fmt:kev:mtx:ctx&ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.btitle=Proceedings of DRS 2018 International Conference: Catalyst&rft.spage=3048&rft.date=2018
dc.identifier.startpage3048
dc.identifier.endpage3064
dc.identifier.pagecount499
dc.identifier.doihttp://dx.doi.org/10.21606/dma.2018.540
dc.identifier.urnURN:NBN:no-68321
dc.type.documentBokkapittelen_US
dc.type.peerreviewedPeer reviewed
dc.source.isbn978-1-912294-22-0
dc.identifier.fulltextFulltext https://www.duo.uio.no/bitstream/handle/10852/65659/1/382347728-DRS2018-Vol-7%2Bcopy.pdf
dc.type.versionPublishedVersion
cristin.btitleProceedings of DRS 2018 International Conference: Catalyst


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