Abstract
Mobile dating applications have increased in popularity over recent years, with Tinder the first to break into the conventional online marketplace, bringing dating to the mobile sphere. This study examines how the mechanics, dynamics and aesthetics (MDA framework) on Tinder’s design impacts the user perception of this mobile application and how the application is gamified. It is also discusses how online environments offer individuals an increased ability to control their self-presentation, and, therefore, greater opportunities to engage in misrepresentation. This case study of Tinder paves the way for future investigation into its use as a game.