Browsing Senter for teknologi, innovasjon og kultur by Author "Vågmo, Camilla Fuglesang"
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Vågmo, Camilla Fuglesang (Master thesis / Masteroppgave, 1999)This paper examines a product innovation in a service. By adopting a rational strategic framework, an Internet bank will be examined in detail, aiming at finding the most describing competitive strategy the firm pursued. ...