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dc.date.accessioned2018-05-28T10:52:25Z
dc.date.available2018-05-28T10:52:25Z
dc.date.created2017-09-29T09:51:00Z
dc.date.issued2017
dc.identifier.citationKunst, Jonas R. Palacios Haugestad, Christian Andrés . The effects of dissociation on willingness to eat meat are moderated by exposure to unprocessed meat: A cross-cultural demonstration. Appetite. 2017
dc.identifier.urihttp://hdl.handle.net/10852/61745
dc.description.abstractDissociating meat from its animal origins helps consumers deal with the cognitive dissonance resulting from liking meat but disliking causing pain to animals. Extending previous research, we tested whether dissociation would play less of a role for meat consumption in a country where average consumers are more frequently exposed to unprocessed meat (i.e., Ecuador) than where such exposure is rare (i.e., the US). Specifically, we randomly showed Ecuadorians and US Americans a pork roast with the head present or removed. Showing the head led to less dissociation, and subsequently more disgust and empathy for the killed animal in both countries, but to significantly larger degrees in the US. Follow-up analyses with participants' self-reported exposure to unprocessed meat supported the notion that these cross-cultural variations indeed reflected differences in unprocessed meat exposure. In contrast, disgust and empathy, in turn, predicted a lower willingness to eat meat and a higher willingness to choose a vegetarian alternative dish equally in both countries. Because the dissociation part of our model was substantially stronger in the US, it explained about double as much variance in willingness to eat meat and vegetarian choice in the US (63–72%) as compared to Ecuador (30–32%). In sum, the potency of the dissociation mechanism seems to depend on how used consumers in a country are to seeing unprocessed meat, whereas the subsequent affective mechanisms universally influence meat consumption. This research has been accepted and published in Appetite. © 2017 Elsevieren_US
dc.languageEN
dc.publisherAcademic
dc.titleThe effects of dissociation on willingness to eat meat are moderated by exposure to unprocessed meat: A cross-cultural demonstrationen_US
dc.typeJournal articleen_US
dc.creator.authorKunst, Jonas R.
dc.creator.authorPalacios Haugestad, Christian Andrés
cristin.unitcode185,17,5,0
cristin.unitnamePsykologisk institutt
cristin.ispublishedtrue
cristin.fulltextpreprint
cristin.qualitycode1
dc.identifier.cristin1500183
dc.identifier.bibliographiccitationinfo:ofi/fmt:kev:mtx:ctx&ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.jtitle=Appetite&rft.volume=&rft.spage=&rft.date=2017
dc.identifier.jtitleAppetite
dc.identifier.doihttp://dx.doi.org/10.1016/j.appet.2017.09.016
dc.identifier.urnURN:NBN:no-64349
dc.type.documentTidsskriftartikkelen_US
dc.source.issn0195-6663
dc.identifier.fulltextFulltext https://www.duo.uio.no/bitstream/handle/10852/61745/1/pre_pub_appetite.pdf
dc.type.versionSubmittedVersion


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