Abstract
Does the entrepreneur’s personal behavior play a major role when attracting angel investment? To answer this question, the opinions and experiences of two angel investors, a business developer for an angel investor network and a successful entrepreneur are gathered and analyzed. The thesis builds on theories from leadership, behavioral psychology and studies on angel investment to give the reader an understanding of the different personal behaviors and their effect. The findings indicate that personal behaviors displayed by the entrepreneur, can impact the angel investor’s perception of the entrepreneur’s trustworthiness, coachability and passion.