Network neutrality is a widely debated policy issue that has the potential to alter the dynamics of accessing online content. The main focus of the debate revolves around analyzing whether broadband internet access market should be regulated under strict net neutrality rules that impose a total ban upon the contested practices of blocking, throttling and paid prioritization, or if a light-touch regulatory approach will better foster its dynamics. The increased regulation that the market is currently undergoing is controversial, given that the challenges that are threatening to disrupt the market are largely theoretical, thereby challenging its implementation. Although ISPs use traffic management techniques that leave them with ample margin to engage in potential abusive practices at different levels of their infrastructure, this seems unlikely to occur and in any case is mitigated by their countervailing interest. Therefore, it is argued in this research paper that according to the policy goals sought by policymakers and regulators, the recently implemented net neutrality rules both in Europe and America will have a pervasive effect that will unwittingly bring about unwanted consequences; such as being a deterrent to broadband investment or innovation. Light-touch regulation is thus proposed as a more suitable approach, given that net neutrality appears to be an investment and competition problem, not a regulatory issue. Minimal regulation will provide greater incentives for the further development of the market, leading to a trade-off that will be determined by the market and not by interventionist policies, maximizing total welfare. After analyzing the main issues surrounding net neutrality, an innovative conceptualization of the broadband internet market will be suggested; namely high-income fee to funding infrastructure. In this approach is stressed the two-folded nature of the market, seeking to procure a cost-efficient allocation of broadband investment, whereby the different competing interests are reconciled.