Abstract
Semantic Enrichment, a lower-case approach to the Semantic Web, can be defined as adding contextual information to existing content in order to enable classification, disambiguation, indexing and data repurposing. Direct benefits of semantically enriching data are increased visibility, content attribution, and tailored presentation, both when it comes to SERPs (search engine result pages), and social media. Moreover, uniquely identifying, structuring and linking data may give rise to various applications such as personalized recommendations and semantic search. This Master’s thesis explores how Semantic Enrichment can be performed by non-expert users in the context of Titan.uio.no, the news outlet of the faculty of Mathematics and Natural Sciences in the University of Oslo. Since the website is powered by Drupal 7, Metatag, an existing Drupal module has been assessed and customized, following a user-centered design paradigm.