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Branding practices of mature Norwegian startups with high level of performance in ICT sector Restricted Access
(Master thesis, Group thesis / Masteroppgave, Gruppeoppgave, 2015)
This paper investigates the intersection of two important research areas: branding and entrepreneurship. Managed properly, brand can be a valuable asset for a company. However, many startups do not put enough efforts and ...
(Chapter / Bokkapittel / AcceptedVersion; Peer reviewed, 2017)
This study explores how organizations deal with divergent institutional logics when designing new products. Specifically, we investigate how organizations approach and embody institutional complexity in their product design. ...