Abstract
This thesis is concerned with development of efficient mobile applications for shopping on the go and takes a user-centered perspective, focusing on providing good customer experience. A case of an established wholesaler (providing traditionally business-tobusiness products and services, and in the process of switching to business-to-customer) is used to illustrate our user-centered approach to design of the mobile shopping application. A high-fidelity prototype of the app is developed with user participation and presented as the practical contribution of this work.