The study explores the production of cocoa in Ghana among small-scale producers by considering both the economic and non-economic factors which motivate them in continuous cocoa production as well as the numerous challenges (de-motivations) facing them. The argument is that the Ghanaian economy depends largely on the agricultural sector which provides jobs for more than half of its workforce. The sector also contributes about 40 per cent of the Gross Domestic Product (GDP) of the country. Though, animal rearing and crop cultivation are the main components of the sector, the practices of the latter outdo the former. Among the cultivated crops are food crops and cash crops. The commonest cash crops are cocoa, coffee, cashew, palm oil, sheanut, rubber, cotton, coconut and tobacco. With the contribution of the sector to Ghana s economy with respect to crop production, cocoa is the only commercial crop of much economic significance as the country is the second largest producer with about 15 per cent contribution to the world market while neighbouring Cote d Ivoire leads in the world. Since cocoa was introduced into Ghana about a century ago, various research works have demonstrated that small-scale producers who dominate the sector are motivated by both internal and external factors to continuously produce the beans. However, these producers do not normally obtain the potential gains linked to their work. This is as a result of some challenges associated with the sector which de-motivate them. This is not to say that the producers gain nothing at all from their work. This study reveals that indeed each motivating factor which is either intrinsic or extrinsic is categorised under either economic or non-economic factors. Again, the researcher also contends that, these factors complement and inter-link each other. Thus, none of them motivates and sustains the producers' interest in continuous cocoa production in isolation. Moreover, the researcher also believes that, the small-scale cocoa producers though, are motivated for some internal and external factors still act rationally in their decision to be cocoa producers.