This thesis investigates the stereotypical portrayal of Muslims in the American media. More specifically, it explores the relative importance of stereotype theory, prejudice theory and the stereotype content model in the media’s remaking and reinforcing of common stereotypes of Muslims. This study argues that that Muslims were stereotypically portrayed in The New York Times’ and The Washington Times’ coverage of the Muhammad cartoons controversy and the tradition of veiling among Muslim women. The thesis looks into the common themes and stereotypes found in the coverage of these two topics. Furthermore, the thesis argues the stereotype content model can explain how prejudice towards Muslims as an out-group varies depending on the portrayed media case and stereotype. In this sense, the variety of stereotypes found about Muslims confirms Fiske and colleague’s stereotype content model, where stereotypes are mixed and vary along the dimensions of warmth and competence. Finally, the thesis shows how a variety of media tools (i.e. framing, priming, agenda setting etc.) influence the American media audience’s perceptions of Muslims as an out-group.