Hide metadata

dc.date.accessioned2013-03-12T13:03:18Z
dc.date.available2013-03-12T13:03:18Z
dc.date.issued2012en_US
dc.date.submitted2012-12-02en_US
dc.identifier.citationDigernes, Mari Sætre. E-learning, Social Media and Apprenticeship. Masteroppgave, University of Oslo, 2012en_US
dc.identifier.urihttp://hdl.handle.net/10852/34727
dc.description.abstractIn this thesis I have explored how learning takes place in a grocery store. Based on a previous research of the E-learning program in a Norwegian supermarket chain, I aimed to do a further research in one of the supermarkets. The merchant in this supermarket had created a Facebook group in order to share information with his employees. I was curious about how that Facebook group could mediate learning in the supermarket. My research questions aimed to explore how training is organized, how informal learning takes place, and how knowledge is facilitated and by what means. I conducted a virtual ethnography of the Facebook group, and qualitative interviews with the merchant and three employees. The data indicates that apprenticeship learning is preferred as training method rather than conventional E-learning. The E-learning courses provided by the supermarket chain facilitate instruction and content delivery, and can relate to Web 1.0 technologies. Apprenticeship learning, on the other hand, facilitates social interaction and learning by doing, and can relate to Web 2.0. Another finding indicates that the Facebook group in the supermarket is a platform for information delivery rather than discussion, and is therefore used as a Web 1.0 tool rather than a Web 2.0 tool. In addition to the Facebook group, the workers in the supermarket use pocket notes in order to remember work routines and tasks. These notes might function as reminders for knowledge available in the world or as scaffolding for internalizing the knowledge in the head. Further, the informants make a clear distinction between information sharing and the Facebook group on the one side, and learning and training on the other. The Facebook group thus functions as a tool for living, while the E-learning courses and the apprenticeship learning function as tools for learning.eng
dc.language.isoengen_US
dc.titleE-learning, Social Media and Apprenticeship : Learning at Work in a Grocery Storeen_US
dc.typeMaster thesisen_US
dc.date.updated2013-02-26en_US
dc.creator.authorDigernes, Mari Sætreen_US
dc.subject.nsiVDP::280en_US
dc.identifier.bibliographiccitationinfo:ofi/fmt:kev:mtx:ctx&ctx_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft.au=Digernes, Mari Sætre&rft.title=E-learning, Social Media and Apprenticeship&rft.inst=University of Oslo&rft.date=2012&rft.degree=Masteroppgaveen_US
dc.identifier.urnURN:NBN:no-33435en_US
dc.type.documentMasteroppgaveen_US
dc.identifier.duo173943en_US
dc.contributor.supervisorAnders Mørchen_US
dc.identifier.bibsys130709859en_US
dc.identifier.fulltextFulltext https://www.duo.uio.no/bitstream/handle/10852/34727/1/MasterxThesis.pdf


Files in this item

Appears in the following Collection

Hide metadata