BACKGROUND: The scarcity of blood is and has been a global problem. Efforts to increase the supply of blood have become a priority issue for every nation, so that the rising demands for blood are sustained. The most commonly used method of blood donation worldwide is voluntary (unpaid) donations, however, in order to increase the supply the use of financial incentives has been suggested
OBJECTIVE: To investigate to what degree people believe that higher payments for giving blood will lead to more people donate blood, and to determine what socio-demographic factors that affects such beliefs (gender, age, education and income)
METHOD: Cross sectional data collected from the 20 counties of Norway on beliefs and socio-demographic factors such as gender, age, income and education level is used. Pearson Chi-Square tests and Multinomial Logistic regression analysis are used to investigate the research questions.
RESULT: We found that a majority of the sample believed that paying for blood will lead more people to donate. Furthermore, age was found to play a significant role in explaining the beliefs about the effect from using blood donation payments. Younger age groups believe more than older age groups that paying for blood will increase the recruitment of blood donors. There are some indications that women, less than men, believe in that paying for blood will increase the number of blood donations.