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After Convergence: YouTube and Remix Culture

Fagerjord, Anders
Chapter; AcceptedVersion; Peer reviewed
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Fagerjord_AfterConvergencePreprint.pdf (200.8Kb)
Year
2010
Permanent link
http://urn.nb.no/URN:NBN:no-22201

CRIStin
45168

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Appears in the following Collection
  • Institutt for medier og kommunikasjon [244]
Original version
International Handbook of Internet Research. 2010, 187-200, DOI: 10.1007/978-1-4020-9789-8_11
Abstract
The term "convergence" has been used to describe the media developments following digitalization. In this article, I argue that while convergence was a suitable term to describe the first developments, it is no longer fitting. Convergence levelled out the differences between media, allowing for the developments we now see, and for which I propose the term "remix". Using YouTube as an example, I outline how genre developments may be seen as remixes of earlier genres, how remixing has become a widespread creative practice, and how online media also remix power relations between media owners and their audience.

The original publication is available from http://www.springerlink.com
 
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