After Convergence: YouTube and Remix Culture

Abstract

The term "convergence" has been used to describe the media developments following digitalization. In this article, I argue that while convergence was a suitable term to describe the first developments, it is no longer fitting. Convergence levelled out the differences between media, allowing for the developments we now see, and for which I propose the term "remix". Using YouTube as an example, I outline how genre developments may be seen as remixes of earlier genres, how remixing has become a widespread creative practice, and how online media also remix power relations between media owners and their audience.

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