This study addresses questions surrounding the influence of context on modern scholarly literature, and the effect this has on the study of Celts. Through separating modern research into three distinct categories, and then focusing on one author from each category, the study determines the degree of influence apparent in the work of the authors, and what kind of influence this is. It also explores the extraordinary role granted to the Celts in modern times, and the public uses of the terms ‘Celt’ and ‘Celtic’.Celtic Studies are going through a paradigm-shift. This is in part the result of an awareness of the influence our political and cultural context has on us. There is a need among modern scholars of this field to distance themselves from older theories that contains too many contextually based elements. In addition to this, the demands of the modern society have influenced several scholars to maintain the old theories and deny the new. As a result, there has been vivid discussion and debate between these two more extreme fronts, and both fronts have been tied up to modern political development, such as the devolution of Scotland and Wales.This study argues that influence from political and cultural context cannot be avoided in modern times. Through discussing the works of John Collis, Dáithí Ó hÓgáin and Bernhard Maier, it aims to show the degree and form of influence apparent in modern scholarly literature.