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Harry Potter and the Chamber of Commerce: J.K. Rowling’s Pottermore.com as the extension of the Harry Potter brand in a digital context
(Chapter / Bokkapittel / AcceptedVersion; Peer reviewed, 2012)
With the launch of the website Pottermore.com, author J.K Rowling has extended the Harry Potter brand into the digital realm. After seven books and eight films, the Potter saga continues with an online multimedia experience ...