This paper explores use of e-learning technologies for knowledge sharing and organisational learning in a competitive firm context. We combine evidence from literature with our own instrumental case study. The theoretical part provides the reader with an understanding of organisational learning and e-learning technologies. The theoretical inquiry resulted in our Organisational learning model, which structures the empirical case. The case consists of the customised e-learning programme “Expert on a day” developed for enhancing employees’ knowledge and endorsement of firm values. The result points on outcomes of the e-learning programme in terms of learner experiences and learning effects, and identifies critical issues concerning successful implementation of e-learning.
Keywords: e-learning technologies, firm, organisational learning, knowledge diffusion