This thesis examines the position cycling has in Norway as a mode of transport. Sustainability of an urban mobility system can be increased by improving the conditions for cycling. In Norway, more focus has been directed at the positive effects of cycling the last few years. The national goal is for cycling to become safer and the modal share of bicycle traffic to increase. In what way this goal is being pursued and in what way it best can be reached is this thesis' main focus. The arguement is that to improve conditions for cycling in Norway, only focusing on the construction of infrastructure is not enough. Cultural aspects and the design of the city landscape is also important to consider.