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dc.date.accessioned2013-03-12T09:52:56Z
dc.date.available2013-03-12T09:52:56Z
dc.date.issued2001en_US
dc.date.submitted2002-10-01en_US
dc.identifier.urihttp://hdl.handle.net/10852/17321
dc.description.abstractThe key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number of viewers and the total amount of TV advertising. A softening of competition in each product market results in more investment in programming, higher price per advertising slot, and more advertising.nor
dc.language.isoengen_US
dc.publisherUniversitetet i Oslo, Økonomisk institutt
dc.relation.ispartofMemorandum fra Økonomisk institutt, Universitetet i Oslo http://urn.nb.no/URN:NBN:no-7118en_US
dc.relation.urihttp://urn.nb.no/URN:NBN:no-7118
dc.subjectreklame fjernsynen_US
dc.titleThe TV industry : advertising and programmingen_US
dc.typeWorking paperen_US
dc.date.updated2012-09-14en_US
dc.creator.authorNilssen, Toreen_US
dc.creator.authorSørgard, Larsen_US
dc.subject.nsiVDP::210en_US
dc.identifier.urnURN:NBN:no-3126en_US
dc.type.documentArbeidsnotaten_US
dc.identifier.duo4857en_US
dc.identifier.bibsys021685681en_US
dc.identifier.fulltextFulltext https://www.duo.uio.no/bitstream/handle/10852/17321/1/4857.pdf


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