The NæringNM and attractiveness barometer presented by The Confederation of Norwegian Enterprise (NHO) are used by decision makers and politicians as a showcase and to confirm their decisions of strategies for their region and business development. With this paper I want to isolate and focus on some issues of using this as the foundation for future decision, particularly if it is constructive to be used to build a robust business or to get a better score in the NæringsNM, or if it is possible to do both?This paper looks into the ranging of regions made in “NæringsNM” and attractively barometer. It analysis the parameters and discuss if they are right or if they should have been altered to reflect the regions in an improved way. The NæringsNM does measure the business in a region with the parameters of profitability, business development and the size of business; the attractively barometer uses the migration and immigration in a region to measure how attractive a region is compared to the other regions in Norway. Then the paper takes one of the regions that show parameters of being a attractive region but the business are decreasing.