Browsing by Author "Chen, Yi Xian"
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Negative affect in unfavorable deals : counterfactual effects and hedonic framingRestricted Access Chen, Yi Xian (Master thesis / Masteroppgave, 2008)A questionnaire consists three scenarios was studied. All three scenarios were mainly studying people's reactions to buying and selling transactions that turn out to be less favorable than intended. Scenario 1 explored how ...